Fujifilms Battles Smartphones with the New FinePix XP90 Digital Camera

According to Deloitte, this year some 2 trillion photos will be shared and transferred via the web. However, 90% of them will have been taken with a smartphone rather than a dedicated digital camera of any kind. I That means traditional camera companies are aiming for the elusive 10% that still put a premium on pro- level photography or that treat it as an art form rather than as a simple visualaide-mémoire. Giving the competition, Fujifilms has just stepped up its game by announcing its latest camera which aims to proves that though smartphones can take pictures, it may not be able to replace digital cameras.

The new FinePix XP90 is shock-resistant and waterproof up to a depth of 15 meters. It will also keep working at temperatures as low as -10°C, making it as appealing to climbers as divers.

In terms of imaging specs, this new camera from Fujifilms sports a 16.4-megapixel sensor, a decent optical zoom and can shoot full HD at 60 frames per second and has a dedicated slow- motion setting too. It is wi-fi enabled for fast image and video transfer, and this connectivity means that it can also be used with a remote control app.

The new FinePix XP90 from Fujifilms is expected to go on sale in February at an attractive price of N60.000

Read also: Google Debuts Pixel C Tablet Comes Under Our Review Light

Personally I can't recall when last I took a selfie with a digital camera, my phone has been doing it for me but does that means smartphones can actually replace digital cameras? Please drop your opinion in the comments. We love reading them.

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Fujifilms Battles Smartphones with the New FinePix XP90 Digital Camera
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