Showing posts with label Events. Show all posts
Showing posts with label Events. Show all posts

Cyber Monday 2015 – An Online Marketing Event

Cyber Monday is one of the most popular online sales offers. It allows people to buy all kinds of stuff at discount rates. Cyber Monday is specifically referred to the Monday after the holidays of Thanksgiving is the USA. This term is basically introduced for the marketing purpose. Ellen Davis, Senior Vice President of NRF (National Retail Federation), invented this term in 2005. 



Actually, in 2004 online retailers did some research and found that on the Monday after the Thanksgiving holidays online sales were at their peak. To avail this opportunity, they decided to give the special discount on this day. After the arrival of term “Cyber Monday” general public also realized the importance of this day. The success of Cyber Monday was a gradual process because initially there were some hurdles in celebrating this online event.